E-commerce SEO

E-commerce SEO
E-commerce SEO
E-commerce SEO

Project Details

Transforming Online Visibility for Nur Telecom Mobile Parts Shop in Dhaka

Client Overview:
Nur Telecom is a leading retailer of mobile parts in Dhaka, specializing in high-quality components for smartphones and accessories. Despite a strong offline presence, their website struggled to attract organic traffic, rank for relevant keywords, and convert online visitors into paying customers.

Challenges

  1. Low Online Visibility: The website did not rank on the first page of search engine results pages (SERPs) for competitive keywords like “mobile parts shop in Dhaka” or “smartphone accessories online.”
  2. Limited Organic Traffic: With poor keyword targeting and no proper link-building strategy, traffic was minimal.
  3. Technical SEO Issues: The website had slow loading times, broken links, and lacked mobile optimization, leading to a poor user experience.
  4. Lack of Conversion Optimization: Despite occasional visitors, conversion rates were low due to ineffective CTAs and non-optimized product pages.

Our Work Approach

1. Comprehensive Keyword Research

We identified high-value keywords such as:

  • “Mobile parts shop Dhaka”
  • “Buy smartphone accessories online”
  • “Affordable mobile repair parts Bangladesh”

This helped optimize the site for relevant searches, driving organic traffic and targeting the right audience.

2. Technical SEO Fixes

We resolved critical backend issues, including:

  • Improving website speed by optimizing images and scripts.
  • Ensuring mobile responsiveness for better user experience.
  • Fixing broken links and improving crawlability to meet search engine standards.

3. On-Page and Off-Page Optimization

  • On-Page: We optimized meta titles, descriptions, product pages, and headers for targeted keywords.
  • Off-Page: A link-building campaign with high-authority local directories and blogs improved domain authority.

4. Conversion Rate Optimization (CRO)

  • Created engaging product descriptions with clear CTAs.
  • Integrated secure and seamless checkout options.
  • Improved product categorization and search filters for easier navigation.

5. Google Analytics Tracking

We implemented Google Analytics to track user behavior, monitor bounce rates, and measure the performance of specific pages.

  • Daily Marketing Research
  • Content Strategy
  • Email Marketing
  • SEO
  • On Page SEO
  • Branding
  • Daily Marketing Research
  • Content Strategy
  • Email Marketing
  • SEO
  • Branding

Results

In just 6 months, our tailored E-commerce SEO strategy delivered significant improvements:

  • Increased Search Rankings: Targeted keywords like “mobile parts shop Dhaka” ranked in the top 3 positions on Google.
  • Boosted Organic Traffic: A 200% increase in organic traffic compared to the previous six months.
  • Higher Conversion Rates: Online sales grew by 150% due to enhanced user experience and CRO efforts.
  • Enhanced Local Presence: With improved local SEO, Nur Telecom gained a steady stream of inquiries and visits from Dhaka-based customers.

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